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Alex Osterwalder, Strategyzer

Dr. Alexander (Alex) Osterwalder, founder & CEO of Strategyzer, is one of the world’s most influential strategy and innovation experts. A leading author, entrepreneur, and in-demand speaker, his work has changed how established companies do business and how new ventures get started. Ranked among the top 10 of the leading 50 management thinkers worldwide and a visiting professor at IMD, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies. Strategyzer provides online courses, applications, and technology-enabled services to help organizations manage strategy, growth, and transformation effectively and systematically. His books include the international bestseller “Business Model Generation”, “Value Proposition Design”, “Testing Business Ideas”, “The Invincible Company”, and “High-Impact Tools for Teams”.

Alex Edmans, London Business School

Alex Edmans is Professor of Finance at London Business School. Alex has a PhD from MIT as a Fulbright Scholar, and was previously a tenured professor at Wharton and an investment banker at Morgan Stanley. Alex has spoken at the World Economic Forum in Davos, testified in the UK Parliament, and given the TED talk “” and the TEDx talks “” and “” with a combined 2.9 million views. He serves as non-executive director of the Investor Forum, on the World Economic Forum’s Global Future Council on Responsible Investing, on Royal London Asset Management’s Responsible Investment Advisory Committee, and on Novo Nordisk’s Sustainability Advisory Council. Alex’s book, “”, was a Financial Times Book of the Year for 2020 and has been translated into nine languages, and he is a co-author of “Principles of Corporate Finance” (with Brealey, Myers, and Allen). He has won 25 teaching awards at Wharton and LBS and was named Professor of the Year by Poets & Quants in 2021. His latest book,  was published by Penguin Random House in April 2024.